'Travels Through Hyperreality'

Hypperreality is something we are faced with everyday. It captures an increasing postmodern condition. It is the creation of an illusion of reality. It is the exchange of signs and symbols used as instruments of communication making things appear more real than reality itself.

Jean Baudrillard on the theory of hypperreality stated, “We live in an age of simulacra.” On a day to day basis we are constantly bombarded by images that we are often only subconsciously aware of, many of the ideas they convey are false, and have turned the world we live into a realm of illusion.When something is simulated through signs and symbols it is not so much because it wouldn't be possible to have the real equivalent but because the public is meant to admire the perfection of the fake and its obedience to the program.

Technology is doing more for us today than ever before and encouraging us lose ourselves in images and fantasy. Technology not only shows us the the wonders of the future, but the danger that progress might cause humanity to regress, allowing it to lose itself in an environment of automation, simulation and reassuring intellectual illusions. A world in which we rely on technology, in which even experiences are manufactured for us by machines.

Here is my interpretation of a typical journey taken by millions everyday in London...minus the subliminal messaging.